How to Find a Freelance Writer for Your Therapy Practice or Coaching Business
Are you looking for ways to promote your therapy or coaching business? Interested in leveraging a blog to connect with your audience and improve your site’s SEO? Or maybe you already have a blog and just can’t find the time to write blog posts?
If so, you may want to consider working with a freelance writer. A freelance writer can help you by writing articles, blog posts, e-books, and other marketing materials that will help promote your business. A freelance writer can also help you by creating website content, editing and proofreading your work, and helping with social media marketing.
Why work with a freelance writer?
There are many reasons why you might want to work with a freelance writer to promote your therapy or coaching business. Some of the benefits of working with a freelance writer include:
Freelance writers are experts at writing effective marketing materials. They can help you create compelling content that will grab your readers' attention and help promote your business.
Freelance writers can help you improve the quality of your website content. They can help you write clear, concise, and error-free copy that will make your website more user-friendly and help you attract more visitors.
Freelance writers can also help you with social media marketing. They can create engaging social media posts that will help you reach more people and promote your business.
Freelance writers can be used on either a short-term or long-term basis, so they can be a great resource for therapists or coaches looking for flexible support with content marketing.
Some freelance writers have content expertise in psychology, wellness, and mental health. This means that they can produce informational content for your blog or website, sometimes with minimal guidance from you.
If you're considering working with a freelance writer to promote your therapy or coaching business, be sure to ask them about their experience and qualifications. They should be able to provide you with examples of their previous work so you can see how they might be able to help you achieve your marketing goals.
Freelance writing services for therapists and coaches
When you work with a freelance writer to promote your therapy or coaching business, they can provide a variety of services that will help you reach your marketing goals. Some of the services a freelance writer can provide include:
Writing articles or blog posts for your site
Blog management (posting articles to your site)
Co-authoring or ghostwriting articles
Creating a content calendar of planned posts
Writing lead magnets (e-books, workbooks, etc.)
Writing therapy workbooks or coaching tools to be used with clients
Writing weekly or monthly newsletters
Editing and proofreading your work
Helping with social media marketing
Writing website content (aka copywriting)
Providing consulting and coaching services
Offering training and support to yourself and/or therapists in your practice
When choosing a freelance writer to help promote your business, be sure to discuss what services they can provide for you. Some freelance writers are experts in copywriting or social media writing or blog writing. This will ensure that you find someone who’s the right match for your writing needs.
How to find a freelance writer for your therapy practice or coaching business
When looking for a freelance writer to help promote your therapy or coaching business, it's important to find one that's the right fit for you. Here are a few tips for finding a freelance writer that's a good fit for your business:
Ask around. Chances are, you know someone who knows a good freelance writer. Ask therapists and coaches in your network if they have a recommendation and see if they can put you in touch with someone who might be a good fit for your practice.
Check out online directories. There are several online directories of freelance writers that you can browse to find someone who might be a good fit for your needs. A good place to start is Contently, which also hosts portfolios and writing samples for many freelance writers. You may also be able to find someone on a platform like LinkedIn.
Search in Google. By searching for phrases like “psychology content writer” or “mental health writer” you may find several options for freelance writers that might be a good fit for you. Be sure to also check if they have a portfolio of writing samples and that those samples are aligned with the kind of writing you’re looking for.
Look for writers with specific qualifications. If you have specific qualifications or needs that you want your freelance writer to meet, be sure to look for writers who have those qualifications. For example, if you need someone who specializes in social media or who has an advanced degree in psychology, be sure to look for writers who list that as one of their qualifications.
If you're having trouble finding a freelance writer that's the right fit for your business, don't hesitate to get in touch with me! If I’m not the right freelance writer for you, I can help connect you with talented writers who can help promote your therapy or coaching business. You can contact me here.
Tips for working with a freelance writer
Working with a freelance writer can be a great way to promote your therapy or coaching business. Here are a few tips for getting the most out of your relationship with a freelance writer:
Make sure you're clear about what you want them to do. Be sure to communicate your goals and expectations to your freelance writer so they know what they're working on. For example, if you want them to write a blog post, what topic should the post be about? How long should the post be? This will help ensure that they're meeting your needs and that you're getting the most out of their services.
Provide them with all the necessary information. Your freelance writer will need all the necessary information to complete their work. This includes any background information, research, and drafts that you may have.
Give them feedback. Be sure to give your freelance writer feedback on their work as they go. This will help them improve their work and ensure that their writing is aligned with what you’re looking for.
Let them know if you're not happy with their work. If you're not happy with the work your freelance writer has done, let them know immediately. They'll be able to fix the issue and make sure you're happy with the final product.
If you’re not ready to hire a freelance writer and want to tackle your website’s blog content on your own, download my free guide to blogging for therapists and coaches! You’ll get blog post templates, content ideas, and more!
