Get More Coaching Clients and Spend Less Time on Instagram
You know that in order to attract new coaching clients, you need to be visible online. But does that have to mean spending all of your time on Instagram?
Instagram can be a fun platform to engage with every once and a while, but after spending too much time on Instagram, you might find that it doesn't leave you feeling your best. It can be easy to compare ourselves to others on the platform or get sucked into ads from business coaches making grandiose promises. You might find that Instagram leaves you feeling distracted, uncertain, and even down on yourself. I know that firsthand! As a coach myself, I’ve found it all too easy to get sucked into the Instagram trap.
So how can you attract new business online without sacrificing your time and well-being? Try some of these tips and tricks that will help you get more coaching clients without having to spend all your time on Instagram.
Instagram’s benefits and drawbacks
Instagram can be a fun platform to connect with others and engage with your audience, but spending too much time on Instagram can definitely have a negative impact on both your well-being and your business. If you're not careful, you might find that you're spending more time on the platform than you intended. You might get sucked into the comparison trap of comparing your business to that of other coaches or find yourself distracted from working on your business in the way that you’d like to.
The other thing about Instagram is that it can feel like you’re making progress in your business when you get a ton of engagement on a post or see one of your Reels go viral, but that often doesn’t translate to getting more coaching clients or increasing your business revenue. Those likes, shares, and follows might feel good, but they don’t necessarily mean that your business is growing.
The benefits of marketing off Instagram
While social media platforms like Instagram can be a lot of fun, they're not the only way to market your business. In fact, there are a number of benefits to marketing your business without social media. Platforms like Instagram keep us engaged with short-term rewards of likes and follows, but this can be a distraction from engaging in the deeper, more long-term work we need to grow our businesses.
There are a number of benefits to marketing off of Instagram. Social media platforms come and go. Facebook, then Instagram, then TikTok - how much longer until the next social media platform takes over and you have to start over from scratch growing a following? Focusing on investing your marketing in other spaces - like your website, newsletter, and blog - can provide dividends down the line and puts your time and energy into spaces that you have more control over!
“Focusing on investing your marketing in other spaces - like your website, newsletter, and blog - can provide dividends down the line and puts your time and energy into spaces that you have more control over!”
Another benefit of marketing off of Instagram is that you might find yourself feeling better and comparing yourself to others less. You might also feel less distracted in your business, leaving you more time to focus on the work that matters.
Lastly, marketing off of Instagram can help you save money. If you're not using paid ads to market your business, you won't have to spend as much money on marketing your business.
How to market without Instagram
If you want to grow your business and attract more coaching clients, you might feel like you have no choice but to spend time on Instagram. In reality, there are many ways to market your business without Instagram! Here are some strategies to try:
Write blog content: Blog content is the #1 way to grow your business without using Instagram. Your blog is one of the only channels in your business that you truly own. You don’t have to worry about changing algorithms or new social media platforms taking over. Your blog is also searchable, meaning that it’s a lot easier for people to find you through Google and other search engines. Your blog is an excellent way to market your coaching business, demonstrate expertise in your niche, and attract your dream clients!
Use email marketing: Email marketing can be a great way to reach out to potential clients and build an audience. Email newsletters allow you to build relationships with potential clients over time, which can lead to more business down the road. Popping into someone’s inbox once a week allows you to build relationships and connect in ways that just aren’t possible on social media. Unlike Instagram and other social media platforms, newsletters aren't as likely to be cluttered with advertisements and other distractions.
Use online directories: Online directories like Yelp or Google My Business can be a great way to market your business online. These listings are typically free and are likely to appear in Google searches if a potential client is searching for someone with your expertise. You can list your business information on these directories and drive traffic back to your website or landing page.
Optimize your SEO: SEO, or search engine optimization, is a process that helps your website rank higher in search engine results pages. This means that potential clients are more likely to find your website when they're searching for a coach online. You can also combine optimized SEO with engaging blog content to make it even easier for potential clients to find you!
How to use blog content to get more coaching clients
Blog content is one of the best ways to market your business! Blogs allow you to share your unique skills and perspective with potential clients. By having a blog on your site, you can attract clients with SEO, demonstrate expertise in your niche, and magnetize your dream clients to you.
Blogs can also return dividends down the road. On my coaching website, some of my most popular blog posts are years old - that means that people searching on Google are finding my website through blog posts I wrote years ago!
The time to invest in a blog is now! Don’t hesitate to share your gifts with the world through a blog. If you’re not sure where to begin or feel overwhelmed, download my Blogging Starter Kit. You’ll get my secret formula for creating engaging blog content that connects with your audience, including blog post templates, content topic ideas, a content calendar, and more!
